Print, OOH, and digital campaign for non-profit organization Change the Ref.

In 2020/21, Alma DDB created a print campaign titled “Ballots Against Bullets” ahead of the upcoming USA elections, shining a spotlight on elected officials who are against stricter gun laws. The campaign was designed in partnership with the not-for-profit organization Change the Ref, a group dedicated to educating and empowering young people to advocate for gun control and end mass shootings.

The work superimposes a voting ballot over photos of real bullet holes taken at the scene of mass shootings.

Cannes Lion, Print & Publishing Bronze

El Ojo de Iberoamérica, Craft, Gold

El Ojo de Iberoamérica, Print, Bronze