A collaboration between Pentagram, Cass Art, and Bags of Ethics that sets out to reinvent the humble tote bag.

The Pentagram team, led by partners Angus Hyland and Jon Marshall, worked to design 12 unique artists’ tote bags, made to hold drawing pads and artist supplies made by Cass Art, the UK’s leading art materials supplier. The bags were exhibited alongside prototypes, mock-ups and original artworks. During the festival a new special edition Cass Art tote bag debuted for sale across selected stores.

The starting point for each design is an A3 landscape bag, sized to fit a drawing pad. The tote bags have multiple pockets in A4, A5, A6, and A7 sizes as well as bespoke-shaped pockets to fit artist’s materials such as brushes, lino rollers, paint tubes, or drawing pens. Inspired by the walls in workshops that hold these tools, some of the bags featured screenprinted silhouettes of artists’ tools.